Before And After: The Most Impressive Man-Made Structures Ever Built

Published on 11/11/2018
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Hollywood Used to be Hollywoodland

Hollywood is something just about everyone is familiar with, though we doubt you are aware it was originally called Hollywoodland! The famous sign was erected on Mount Lee in 1923 to attract real estate developers when Los Angeles was still developing. Harry Chandler, owner of the Los Angeles Times used it in a slogan: “[a] superb environment without excessive cost on the Hollywood side of the hills.” Each letter was lighted with 4,000 bulbs and measured 30 feet wide and 50 feet tall.

Hollywood Used to be Hollywoodland

Hollywood Used to be Hollywoodland

The Hollywood Sign, Today

The sign has never been more iconic if you ask us. Chandler’s marketing scheme worked effectively and it is one of the most recognized signs in the world. It now represents the show business, though the “land” has since been dropped and the size of the letters has also been adjusted. Hugh Hefner helped restore the sign when its condition deteriorated in 1978.

The Hollywood Sign Today

The Hollywood Sign Today