Uncle Ben
It would be best to link the brand’s name to the person on the same vein’s packaging. When it comes to this brand, the man in the photo is not Uncle Ben. He was instead a rice grower, and restaurant manager called Frank Brown. Do you want to know how he became the face of the brand? Well, it is all about connections. He was friends with Gordon L. Harwell, the president of the company.
Uncle Ben
Juan Valdez
Let us now move onto Juan Valdez, another food brand. For those who are unfamiliar with it, this is a coffee brand! A lot of people think that the company was named after the owner and uses his face. This is a fair assumption, but the image was actually an illustration by Doyle Dane Bernbach. On top of that, the name is just a nod to the beans’ origin: Colombia.
Juan Valdez
