Zoe Sugg
When YouTube beauty expert Zoe Sugg (or Zoella, as her brand names her) released her 2017 makeup advent calendar in 2017, customers were dissatisfied with the expensive prices. And, of course, where there’s a spark, there’s a fire, as followers instantly went to her social media accounts and discovered other caustic tweets she’d posted years ago. Fat shaming and gay slurs were made public. She apologized and stated that the words were misinterpreted and that she would never say anything like that again.
Zoe Sugg
Ryan Lochte
Before the 2012 Olympic Games, Ryan Lochte had around $2.3 million in endorsements. Of course, “Lochtegate” is a must-see. He lost many sponsors, including Speedo and Ralph Lauren, after inflating a falsehood about him and his colleagues being held at gunpoint when visiting the Rio Olympics. He later admitted to being inebriated at the time and apologized profusely.
Ryan Lochte
