Vera Bradley
Vera Bradley is rethinking its business operations by focusing on licensing and foregoing actual brick-and-mortar shops. Instead, the brand is thinking of selling home merch through retail chains such as Bed Bath and Beyond and Macy’s. It is also planning to shut down as many as 50 stores out of 110 by 2021. That is when many of the leases are due to expire. However, it is still possible to visit a physical store since 52 Vera Bradley factory outlets remain in operation.
Henri Bendel
In early 2020, Henri Bendel shut down all of its 24 stores across the nation. Then, in the fall of 2018, the parent company L Brands announced that the entire brand, including its website and famous Fifth Avenue location, would be shut down. Instead, the company decided to focus on other brands with higher potential, such as Victoria’s Secret and Bath & Body Works.