Vitamin Shoppe
The Vitamin Shoppe is suffering issues similar to the one of GNC. They are focusing on e-commerce and working on a subscription service to ward off these problems. In 2017, the top-line sales reached $1.2 billion and suffered a drop of 8.5%. You can attribute the predicament to the decreasing popularity of shopping malls and the rise of competitors. We hope that they will soon be able to get out of the rut with their category expansions, delivery services, and marketing events!
Neiman Marcus
During the 2017 fiscal year, Neiman Marcus witnessed a decrease of 5% in its $4.7 billion top-line sales. There are suggestions to let go of 200 employees and make a “Digital First” customer engagement plan. Rumor had it that Hudson’s Bay, a Canadian company, wanted to buy it. Sadly, this did not happen.