Bebe
The sales of Bebe started to go down when Neda Mashouf, the creative director and wife of founder Manny Mashouf, left the company. The brand was developed in 1979. With the decline of shopping malls, the company had to deal with many problems. In 2018, Bebe suffered an operating loss of $4.6 million. On top of this, it paid out $65 million to shut down retail stores and focus on e-commerce.
Bebe
Pier 1 Imports
During Q1 of 2018, the company went through a 9.2% decline in net sales. This translated to $371.9 million year-to-year. This was not the only problem because its credit rating was also downgraded by S&P global analysts. It did not help that President Donald Trump placed a 10% tariff on Chinese goods either. After all, more than half of Pier 1 Imports products are manufactured over there!
Pier 1
